Ball Ball

SUSTAINABILITY AND RESPONSIBILITY ARE OUR BRAND

Ball is the first company to have its can certified under the ASI process, which ensures that the entire aluminum production journey is 100% responsible, from extraction through to filling and recycling, and is able to support its customers in the process of obtaining this seal on their labels.

ASI
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What is ASI?

ASI stands for Aluminium Stewardship Initiative, a sustainability certification initiative and program that involves companies, associations and non-profit entities and supports the production, supply and responsible management of aluminum along the entire value chain.


A simple and reliable way to truly align your products with values of governance, ethics, social responsibility and sustainability.

THE ALUMINUM
CAN CHAIN

Cadeia da latinha de Alumínio

SUSTAINABILITY
HEADQUARTERS

Sede de Sustentabilidade

sustainability
headquarters Consumers increasingly see value and want to connect with companies and brands that take concrete actions towards social and environmental responsibility. Being part of a responsible and sustainable production chain is an important step.

Why ASI

Consumer ASI

59% of consumers find it difficult to know which products have the most sustainable packaging. (1)

ASI is the only responsible and sustainable sourcing initiative that ensures the entire aluminum chain meets the highest environmental and social standards

ASI
Consumer ASI

For 43% of consumers, environmentally responsible packaging would encourage them to choose a product over others in the same category. (2)

The ASI logo is a direct, simple and visual way to communicate to consumers the sustainability of your product packaging.

ASI
Consumer ASI

63% of consumers believe that care in all the links of the production chain is essential for companies to be considered ethical. (3)

ASI is a certification that involves the entire aluminum chain, starting with its extraction.

ASI
Investors ASI

Investors and markets increasingly value companies with good ESG practices (acronym for environment, social responsibility and governance).

Having products with ASI certification lets the market and investors know your company's commitment to the values of governance, environment and social responsibility.

ASI

71% of consumers agreed that brands can change society for the better. (3)

BUILD A BETTER WORLD AND A STRONGER AND MORE SUSTAINABLE BRAND.

Do you want to have the ASI logo on your cans, give visibility to the sustainability of your products and add value to your brand?

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(1) Mintel Report “Packaging Trends in Food and Beverage”. Brazil, June 2019
(2) Mintel Report “Packaging Trends in Food and Beverage”. Brazil, 2021.
(3) Mintel Report “Attitudes towards Ethics and Sustainability”. Brazil, April 2021.